Cookie Policy

1. Introduction

BRAINITY SOFTWARE, S.L. (hereinafter, “BRAINITY”) has established this Cookie Policy in order to inform users (hereinafter, “User” singular and “Users” plural) of what they are and why we use cookies (hereinafter, “Cookies” plural, and “Cookie” singular) on our website, and at the address (hereinafter, “Web/Platform”) and/or the application Brainity – Automatic Retargeting for Facebook and Instagram (hereinafter, the “App”), and to demonstrate our ongoing commitment to protecting your privacy.

A Cookie is a small text file that is stored for a certain period of time on your computer’s hard drive when you access certain websites. The purpose of Cookies is to store and retrieve information about browsing habits and behavior of the User or the computer from which he/she connects, in order to provide personalized browsing services, and thus improve the experience when browsing the Web/Platform and the using the App.

By using our Web/Platform and/or our App you accept the storage of Cookies on your computer and, therefore, accept this Cookie Policy.

2. Definition of Cookies

A Cookie is a small text file that is stored in your browser when you visit almost any web page. Its purpose is for the website to be able to remember your visit when you browse that page again. Cookies usually store technical information, personal preferences, customization of content, usage statistics, links to social networks, access to user accounts, etc. The purpose of the Cookie is to adapt the content of the Web/Platform and the App to your profile and needs, without Cookies the services offered by any page would be significantly diminished.

3. Cookies used

On our Website/Platform and App we use Cookies, both session and persistent, owned by us or third parties, but the information associated with the cookie is not used to personally identify the User. For the purposes of better understanding, session cookies are cookies that are automatically deleted when the browser is closed, and persistent cookies are cookies that remain stored on the User’s computer even after the browser has been closed, whereas owned cookies are those that are sent to the User’s computer by the website on which the User surfs, and third-party cookies are those that are sent to the User’s computer by a website that is not managed by the website on which the User surfs, but by another entity.

We use session cookies to allow our system to identify our Users during the session or while logged in to the Web/Platform and/or the App, whereas we use persistent cookies to analyze User activity for statistical purposes.

More specifically, we use the following Cookies:

Cookies for statistical analysis: are those that, well treated by us or by third parties, such as Google Analytics, allow us to evaluate the behavior of Users of our Web/Platform and App, and thus help us improve our services, operation and User experience. Please note, however, that we do not share your information with third parties.

Technical Cookies: are those that allow the User to navigate through the Web/Platform and the App and use the different options or services that exist in it. For example, control data traffic and communication, identify the session, access the Web/Platform and App restricted areas, remember the elements that make up an order, make a request for registration or participation in an event, use safety elements during browsing and store content for video or sound broadcasting.

Customized Cookies: are those that allow the User to access the service with some general characteristics predefined in their terminal or defined by the User. For example, the language, the type of browser through which you access the service, the selected content design, terminal geolocation and the regional configuration from where you access the service.

Advertising Cookies: are those that allow us to display advertising in a customized way to the user, both on and off our Web/Platform and App throughout their browsing.

Cookies will be used exclusively for the purposes indicated in this Cookie Policy. Information obtained through Cookies is directly controlled by BRAINITY. In the event that we use Cookies that, according to current legislation, require informed consent, a window will appear at the top or bottom of the page on the Web/Platform and a pop-up on the App in question, informing you of the Cookies and their acceptance if you continue to browse the Web/Platform and App.

4. Disable Cookies

Although Cookies are not required for surfing the Web/Platform and the App, if you enable them you will enjoy a better User experience. You can modify your browser’s settings to delete or block them, but if you do, some services or features may not work properly.

Select the browser you want to learn more about how to disable cookies:

5. Identification and Purpose of Cookies

Name of the cookies:

  • laravel_session

Purpose of the cookies:

  • Cookie used to know the authenticated user. (Expires: 2 hour)
  • Cookie used to avoid XSRF attack. (Expires: Session cookie)
    • Provider: hubspotutk

Name of the cookies:

  • hubspotuk
  • __hssc
  • __hssrc
  • __hs_opt_out
  • __hs_do_not_track
  • __hstc
  • hs_ab_test
  • __hs_testcookie

​​​​​​​Purpose of the cookies:

  • This cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts. (Expires: 10 years)
  • This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. (Expires: 30 min)
  • Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the visitor has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. (Expires: None. Session cookie)
  • This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. This cookie is set when you give visitors the choice to opt out of cookies. (Expires: 2 years)
  • This cookie can be set to prevent the tracking code from sending any information to HubSpot. Setting this cookie is different from opting out of cookies, which still allows anonymized information to be sent to HubSpot.
    (Expires: 2 years)
  • The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). (Expires: 2 years)
  • This cookie is used to consistently serve visitors the same version of an A/B test page that they’ve seen before. (Expires: Session cookie)

For more information on the third-party cookies we use, you can visit the following links:

6. Additional Notes

Neither this Web/Platform and App nor its legal representatives are responsible for the content or accuracy of the privacy policies that third parties mentioned in this Cookies Policy may have.

Web browsers are the tools in charge of storing Cookies and from this place you have the right to delete or deactivate them. Neither this Web/Platform and App nor its legal representatives can ensure the correct or incorrect handling of Cookies by the above-mentioned browsers.

In some cases, it is necessary to install Cookies so that the browser does not forget its decision not to accept them.

In the case of Google Analytics Cookies, Google Analytics stores the Cookies on servers located in the United States and agrees not to share them with third parties, except when necessary for the operation of the system or when required by law to do so. According to Google, it does not save your IP address. Google Inc. is a company under the Safe Harbor Agreement which ensures that all data transferred will be treated with a level of protection in compliance with European standards. You can find detailed information on this subject at this link. If you would like information about Google’s use of cookies, please find this other link attached.

If you have any questions or concerns about this Cookie Policy, please do not hesitate to contact us through the contact section.