Custom audiences for your facebook ads are a very valuable audience targeting technique that helps your ecommerce store increase sales and...

How to Use Custom Audiences to Build Funnels for Ecommerce Facebook Ads

Among the many audiences you can target on Facebook, you have the option to create a custom audience to target. This type of audience is created from specifically defined groups of people on Facebook who have interacted with your ecommerce store.  The people in the audience can include past customers, people who have visited your store, viewed specific pages, added an item to their cart, etc. You can even use custom audiences to help prospect potential customers.  Facebook custom audiences are a highly valuable targeting tactic. When applied correctly, can contribute to a boost in sales and ROAS. Keep reading to find out more about the different types of custom audiences and how to use them to build your advertising funnel.  The different types of custom audiences at each stage of the advertising funnel Here are the three stages of the advertising funnel and which custom audiences you can find …

facebook advertising funnel example

Facebook advertising funnel: a 3 step journey

Facebook and Instagram can be powerful advertising channels for generating sales, but if your advertising campaigns don’t work like a funnel, you’re probably struggling to break-even…