Facebook holiday advertising

Insight from 2019’s holiday marketing results

Q4 advertising can be tricky: it’s is full of high-traffic shopping days but the increased competition can reduce campaign performance and drive up costs. Despite the challenges, Brainity users got incredible results from their Black Friday…

Facebook prospecting ads

The 5 step method to high-performance prospecting ads

Every creative decision has the power to positively or negatively affect your Facebook prospecting ads CPA and CPC. Learn our 5 tips for improving your prospecting ad creatives and start getting better results.

customer journey advertising

Master Customer Journey Advertising

It’s no longer enough for e-commerce ads to just show off products. Now more than ever your ad strategy needs to incorporate the Customer Journey.

ROI and ROAS calculator

How to calculate your Facebook ROI, ROAS and Break-Even CAC

For anyone running Facebook and Instagram ads it is critically important to track your store’s metrics and overall profitability. To do this you need to know how to calculate the two most important metrics for e-commerce advertisers…