How Prospecting & Retargeting ads work together
When you’re trying to grow a business it’s easy to get caught in the trap of yo-yoing between growth strategies: Reach as many people as possible, no one knows we exist! No! Focus on getting more out of the traffic we already have! But the good news is, for online stores, Facebook and Instagram ads have the power to attack both strategies at the same time, with minimal effort and maximum impact. We’ve seen it ourselves reflected in the aggregate store data of the Brainity platform. Our tool creates Facebook advertising funnels to help e-commerce stores attract new visitors and retarget those who express interest. We routinely see purchase rates jump anywhere from 2 to 16 times higher when stores start running our sophisticated ad funnels that blend prospecting and retargeting campaigns.
