How Prospecting & Retargeting ads work together

When you’re trying to grow a business it’s easy to get caught in the trap of yo-yoing between growth strategies: Reach as many people as possible, no one knows we exist! No! Focus on getting more out of the traffic we already have! But the good news is, for online stores, Facebook and Instagram ads have the power to attack both strategies at the same time, with minimal effort and maximum impact. We’ve seen it ourselves reflected in the aggregate store data of the Brainity platform. Our tool creates Facebook advertising funnels to help e-commerce stores attract new visitors and retarget those who express interest. We routinely see purchase rates jump anywhere from 2 to 16 times higher when stores start running our sophisticated ad funnels that blend prospecting and retargeting campaigns. 

Custom audiences for your facebook ads are a very valuable audience targeting technique that helps your ecommerce store increase sales and...

How to Use Custom Audiences to Build Funnels for Ecommerce Facebook Ads

Among the many audiences you can target on Facebook, you have the option to create a custom audience to target. This type of audience is created from specifically defined groups of people on Facebook who have interacted with your ecommerce store.  The people in the audience can include past customers, people who have visited your store, viewed specific pages, added an item to their cart, etc. You can even use custom audiences to help prospect potential customers.  Facebook custom audiences are a highly valuable targeting tactic. When applied correctly, can contribute to a boost in sales and ROAS. Keep reading to find out more about the different types of custom audiences and how to use them to build your advertising funnel.  The different types of custom audiences at each stage of the advertising funnel Here are the three stages of the advertising funnel and which custom audiences you can find …