facebook budget calculator

The Ultimate Facebook Ad Cost Calculator

Facebook provides a lot of performance data, but many people don’t know how to translate it into insight that actually pertains to their business goals. Which is where the Ultimate Facebook ad cost calculator comes in…

facebook advertising funnel example

Facebook advertising funnel: a 3 step journey

Facebook and Instagram can be powerful advertising channels for generating sales, but if your advertising campaigns don’t work like a funnel, you’re probably struggling to break-even…

ecommerce trends 2020

3 Myths trending in e-commerce forums

The e-commerce industry is filled with forums and chat groups for entrepreneurs to learn from each other and overcome obstacles. But lately a few trending ideas…

Facebook and Instagram retargeting

Master retargeting on Facebook & Instagram

Learn how Facebook and Instagram retargeting ads work, when to start retargeting your traffic, and how to integrate retargeting into high-level advertising strategies…

automated facebook ads

How automation will expand advertising accessibility

Facebook has a steep learning curve and increasingly complex campaign structures and strategies. As a result the businesses unable to pay for an ad expert or contract an agency have been increasingly pushed out. But it doesn’t have to be this way…

Facebook holiday advertising

Insight from 2019’s holiday marketing results

Q4 advertising can be tricky: it’s is full of high-traffic shopping days but the increased competition can reduce campaign performance and drive up costs. Despite the challenges, Brainity users got incredible results from their Black Friday…

Facebook prospecting ads

The 5 step method to high-performance prospecting ads

Every creative decision has the power to positively or negatively affect your Facebook prospecting ads CPA and CPC. Learn our 5 tips for improving your prospecting ad creatives and start getting better results.

customer journey advertising

Master Customer Journey Advertising

It’s no longer enough for e-commerce ads to just show off products. Now more than ever your ad strategy needs to incorporate the Customer Journey.

ROI and ROAS calculator

How to calculate your Facebook ROI, ROAS and Break-Even CAC

For anyone running Facebook and Instagram ads it is critically important to track your store’s metrics and overall profitability. To do this you need to know how to calculate the two most important metrics for e-commerce advertisers…