This case study explores how the specialty sports equipment store, Velites, used a Customer Journey advertising strategy to increase their sales and ROAS.
The e-commerce industry is filled with forums and chat groups for entrepreneurs to learn from each other and overcome obstacles…but lately a few trending ideas I have noticed are doing more harm than good.
Increasing sales is all about optimizing your e-commerce marketing funnel. Learn to identify and eliminate bottlenecks and improve your store’s performance.
Learn how Facebook and Instagram retargeting ads work, when to start retargeting your traffic, and how to integrate retargeting into high-level advertising strategies
Facebook has a steep learning curve and increasingly complex campaign structures and strategies. As a result the businesses unable to pay for an ad expert or contract an agency have been increasingly pushed out. But it doesn’t have to be this way…
Q4 advertising can be tricky: it’s is full of high-traffic shopping days but the increased competition can reduce campaign performance and drive up costs. Despite the challenges, Brainity users got incredible results from their Black Friday advertising this year. Check out the November recap.
Every creative decision has the power to positively or negatively affect your Facebook prospecting ads CPA and CPC. Learn our 5 tips for improving your prospecting ad creatives and start getting better results.
It’s no longer enough for e-commerce ads to just show off products. Now more than ever your ad strategy needs to incorporate the Customer Journey.
Get started attracting new clients and retargeting your e-commerce store’s traffic with our quick checklist for setting up your Facebook Business Manager account.
For anyone running Facebook and Instagram ads it is critically important to track your store’s metrics and frequently check your overall profitability. To do this you need to know how to calculate the two most important metrics for e-commerce advertisers…